Cindy Hernandez

Founder & CEO

You wouldn’t paint the walls of a house without first building a steady foundation—just like you shouldn’t build a brand without identifying your target market and building your brand personality. That’s where I come in.

Hi, I’m Cindy! I’m incredibly passionate about helping businesses discover and build their brand personality because I believe a solid foundation is the key to lasting success. To build that foundation, it’s crucial to first understand your audience. Once you know who you're speaking to, you can craft a brand personality that truly resonates with them. Without this core identity, it’s hard to stand out and connect in a meaningful way. That’s why I focus on helping businesses uncover and define their brand personality so they can attract more leads and thrive in a competitive market.

With a background in Marketing Management from Cal Poly Pomona and Software Development from Flatiron School, I’ve always aimed to leave a meaningful mark. My journey started in sales, where I learned the importance of genuine connections and networking. I then sharpened my analytical skills in software quality assurance, strengthening my attention to detail and pursuit of excellence. 

Helping friends and family grow their brands made me realize my true passion: marketing and consulting.

Today, I use my diverse experience to help businesses build strategies that connect, engage, and deliver results. By understanding your audience and shaping your brand around that, we’ll create a foundation for success. Let’s work together to elevate your brand.